Kimchi appointed Emissary of the Gross National Happiness Initiative

The fourth King of Bhutan made history in 1979 when he declared that "while other nations are concerned with raising their gross national products, our concern in Bhutan is about raising the Gross National Happiness”. Gross National Happiness - or GNH for short - represents a focus on human, environmental, and animal wellbeing over economic gain. For more on the Initiative, click here.